What to post on a Facebook page when all you make is video

Updated 24.09.2026 · Kostas Obuchow

Content Monetization pays for four formats — reels, photos, stories and text posts — and most pages use one. What each format requires, where the ideas come from when a page runs dry, how often to post, and the originality traps that turn an easy photo into a flag.

Short answer

Facebook Content Monetization pays for reels, photos, stories and text posts. Most pages use one of the four, usually video, and leave the other three unused on an audience they have already paid to build.

A photo takes minutes and, in an expensive market, currently pays more per thousand views than a reel. A text post costs nothing to make. Stories earn from five seconds.

The question “what to post” is therefore not about ideas. It is about which of the four formats your page is not using yet, and whether each new post clears the originality rules.

Four formats that earn

Common to all four: the post must be public, the page must be in Content Monetization, and views under 5 seconds do not count. Meta pays per 1,000 qualified views.

What is not paid: image slideshows, static videos with sound over a still picture, static image polls, text montages and embedded ads. They are prohibited formats.

What a video-only page leaves on the table

Three things, in order of size.

1. The formats you are not posting. The same followers, the same page, three more ways to be paid. Across our own network the rate ran from $0.96 per thousand views on the most expensive language to $0.02 on the cheapest — a spread that follows the audience, not the format. The format decides how much work a post costs you; geography decides what a view is worth.

2. The reach ceiling per post. An operator describes a consistent limit: posts with a link in the comments stop at about 100,000 impressions, images without a link run to roughly 300,000. One format means fewer posts, and each post has a ceiling.

3. The rhythm. Video is slow to make, so a video-only page posts rarely. Photos and text fill the days between films without touching the production schedule.

Where the posts come from

When a page “runs out of ideas”, what has usually run out is filming time, not material. What most video pages already have:

• frames from your own videos — stills you own outright, published as photo posts;
• before and after: the same subject at two moments;
• the thing you know that your audience does not: one fact, one photo, one paragraph;
• the question you answer most often in comments, as a text post;
• what you saw this week in your field, with your own view of it;
• numbers you measure yourself: a result, a comparison, a change over a month.

Two rules that keep this from becoming a flag: the material is yours, and every post says something, rather than just carrying an image.

How often to post

The advice splits, and the split is instructive. One operator building an income on photos posts 8–12 times a day and calls the rhythm the core of the model. In our own community the same approach gave the opposite result: “I’m doing 15 images a day and income dropped.”

The sensible reading: density works when each unit is worth something. Over a stream of random images it dilutes the page. Start by adding one photo and one text post a day to whatever video you already publish, and read the result after two weeks.

Traps that turn an easy post into a flag

• Someone else’s image with your caption. For photo memes Meta requires text that adds at least two new pieces of information or changes the meaning of the original image. A caption describing the picture does not qualify.
• Stock and borrowed photos. They are not yours, and the originality rules apply to photos exactly as they do to video.
• Slideshows. Turning ten photos into a video is a prohibited format.
• Engagement bait. “Comment your favourite”, “share if you agree” is a prohibited behaviour, not a growth tactic.
• Copies. If the same image or video is already on Facebook from someone else, yours is the duplicate. See how Facebook detects unoriginal content.

How to tell whether it worked

In the Professional dashboard, read Earnings Rate by format: money per 1,000 qualified views for reels, photos and text separately. Then:

• compare formats on the same page and the same month, not with someone else’s screenshots;
• watch the viewers’ countries: the rate follows them more than the format. See Facebook RPM by country;
• give it two weeks before deciding: a single day says nothing.

Full figures for photos and text are in Facebook photo earnings.