How much ViralHog and Jukin pay for a viral video, and what you sign away
Updated 24.09.2026 · Kostas Obuchow
Both companies publish their contracts: 50% of revenue, exclusive and perpetual. What that means in practice — ViralHog's $75 minimum per video that expires after 24 months, Jukin's licence fees of $75–200 per deal and about $500 per video over its lifetime — and what to check before signing away a video for good.
Short answer
Both ViralHog and Jukin Media pay the author 50% of revenue from licensing a video. Neither pays anything upfront by default.
In return, in the standard contract, they get exclusive rights for ever. ViralHog’s contract says exclusive “including as to Licensor”: after signing, you cannot use the video yourself.
Jukin publishes what a video brings on average: about $500 over its lifetime, from licence fees of $75–200 per deal. ViralHog pays only once your share of a video reaches $75, and if it does not within 24 months, the money is kept as a service fee.
For a single lucky clip that is a fair deal. For a creator with a library, it is worth comparing with keeping the rights.
ViralHog: what the contract says
The terms are the “Exclusive Copyright License Agreement” shown on the submission page:
50% of net revenue, after “a reasonable service fee” and costs set by ViralHog;
exclusive, including against you, sublicensable, perpetual and irrevocable;
no upfront fees in either direction;
a $75 minimum per video; balances of different videos are not combined. If a video’s share does not reach $75 in 24 months, it becomes a service fee and you lose it;
payouts around the 15th for the previous month’s sales, by PayPal, bank transfer or cheque depending on the country.
Jukin Media: what the contract says
Jukin is part of Trusted Media Brands and still accepts submissions in 2026 from creators in most countries.
50% of proceeds received by Jukin, minus rights-management costs; promotional use is excluded;
in the standard terms, exclusive, worldwide, in perpetuity;
but Jukin also states that you can choose to partner exclusively or non-exclusively;
one-off and buy-out deals exist, amounts are not published;
licence fees of $75–200 per deal; on average a video earns about $500 over its lifetime;
a payout minimum of $100 a month.
Side by side
ViralHog
Jukin Media
Your share
50% of net revenue
50% of proceeds
Exclusivity
exclusive, including against you
exclusive in the standard terms; non-exclusive option exists
Term
perpetual, irrevocable
perpetual in the standard terms
Upfront
none
none by default; buy-outs possible
Minimum
$75 per video, lost after 24 months
$100 a month
Published average
not published
about $500 per video over its lifetime
What exclusive and perpetual mean for you
For a clip filmed by chance, exclusivity costs little: you would not have done anything with it anyway, and the company will place it with media and brands.
For a creator, it is different:
you cannot post the video on your own channels if the contract is exclusive “including as to Licensor”;
a perpetual licence does not end when the video stops earning. The rights do not come back;
your share is net of their costs, and the costs are set by them.
Before you sign
Read the clause on your own use. Can you keep the video on your YouTube, TikTok, Facebook?
Look at the term. Perpetual and irrevocable mean for ever.
Ask about the non-exclusive option where it exists.
Count the minimum. $75 per video within 24 months is not guaranteed for an average clip.
Compare with keeping the rights. A video posted natively on Facebook by you or by a partner page earns from its own views, and the rights stay yours. What Facebook pays per thousand views is in Facebook RPM by country.
Sources: ViralHog’s terms: 50% of net revenue, exclusivity including against the licensor, perpetual and irrevocable licence, the $75 minimum and its 24-month forfeit, no upfront fees and payment timing — ViralHog’s Exclusive Copyright License Agreement on the submission page and ViralHog’s FAQ for licensors. Jukin Media’s terms: 50% of proceeds, exclusive worldwide perpetual rights in the standard terms, the non-exclusive option, licence fees of $75–200, the average of about $500 per video, the $100 payout minimum and open submissions in 2026 — Jukin Media’s Terms of Submission, partner page and help centre. Checked 18 September 2026.
WHICH CASE IS YOURS
One lucky clip you will never use — an exclusive licence with 50% is a fair deal.
You want to keep posting the video yourself — check the exclusivity clause; ViralHog’s covers you too.
Your share has not reached $75 in two years — under ViralHog’s contract it becomes a service fee.
You have a library, not one clip — compare a perpetual licence with a revenue share where the rights stay yours.
Someone offers a buy-out — the amount is not published anywhere; compare it with what the video earns on its own.