Before MIPCOM 2026: what changed on Facebook for TV and video companies this year

Updated 24.09.2026 · Kostas Obuchow

MIPCOM runs in Cannes on 12–15 October 2026, and Meta's business portfolio change lands on the 14th, in the middle of the market. Eight changes of the past year that matter to anyone selling or buying video for Facebook, and five questions to ask a distribution partner before signing.

Short answer

MIPCOM 2026 takes place at the Palais des Festivals in Cannes on 12–15 October, with MIP Junior on 10–11 October. Many of the deals signed there will include Facebook distribution.

The rules for that distribution changed more in the past year than in the five before it. The three that matter most for a catalogue:

1. licensed content is not protected from the unoriginal-content flag: what counts is who publishes first;
2. Facebook no longer shares ad revenue: Content Monetization pays for performance and publishes no percentage;
3. on 14 October, in the middle of the market, Meta moves everyone who works on your pages into your business portfolio.

Eight changes of the year

1. The 55% is gone. In-stream ads, Ads on Reels and the Performance Bonus ended on 31 August 2025. Content Monetization pays for the performance of content, and Meta publishes no share. See what percentage Facebook pays.

2. Originality rules got stricter. Meta updated its originality guidelines in March 2026. They count as original what you “have the rights to publish for the first time”, and the rule “can still apply to copyrighted or licensed content.” For a library, the first publisher on Facebook wins.

3. Rights Manager is for companies now. For creators it is being replaced by content protection; Rights Manager stays for rights owners with a catalogue. Earnings from matches come only from copies on pages in Content Monetization, and only in your territories. See Rights Manager.

4. The business portfolio, 14 October. Everyone who works on your pages joins your portfolio with basic access unless you act before then. See the business portfolio breakdown.

5. Meta One, 15 September. Paid plans from $14.99 to $499 a month, with links in reels and human support. Pages without a subscription can hit a cap on link posts. See the link limit breakdown.

6. Crossposting is not for monetization. Meta says it should not be used to monetize another page’s followers, even between pages of the same owner, and crossposted content earns for the original. See crossposting between pages.

7. Language tools grew. Pages with 10,000+ followers can add up to 20 audio tracks to a reel; Meta AI translates reels in 14 languages. On Facebook the language still decides the country and the rate: 53 times between languages in our network. See one page or one per language.

8. YouTube changes too, on 1 February 2027. New terms to accept by 31 January; MCN-owned channels are accepted by the network. For companies selling to both platforms. See YouTube Partner Program 2027.

Five questions for a distribution partner

If a deal in Cannes includes Facebook, ask these before signing:

1. Who publishes first on Facebook, in each market and language? If the answer is “everyone”, someone will be the duplicate.
2. How is the catalogue protected: Rights Manager, reference files before release, licensees in permissions?
3. Where does the money go: the publisher’s page, crossposts, or matches in Rights Manager? Each has its own rules. See the licensed library playbook.
4. How are the pages run: any fake or secondary accounts, engagement bait, high-volume crossposting? Each of those can take the pages, and your content, down with them.
5. What reporting you get: earnings per title and per market, or one figure a month?

A shorter version of the risks for your own pages is in the 30-point audit checklist.

Dates to keep in mind