Instagram monetization by country: what Instagram pays, and why your reels can earn on Facebook
Instagram has no ad revenue share: its tools are gifts, subscriptions, badges and invite-only bonuses, and gifts and subscriptions work in 49 countries. Facebook Content Monetization covers 70, and Meta officially lets reels crossposted from your own Instagram earn there. Which countries get what, and where the limits are.
Short answer
Instagram does not share ad revenue. Its official monetization tools are gifts, subscriptions, badges, invite-only bonuses and the brand marketplace. Gifts and subscriptions work in 49 countries; the Philippines, Nigeria, Bangladesh, Egypt, Kenya and Ukraine are not among them.
The money for reels is on Facebook. Facebook Content Monetization covers 70 countries, and Meta says officially that reels you crosspost from your own Instagram can earn there. The same reel, the same account, a second income.
The condition: your Facebook page or professional profile must itself be in Content Monetization, and that is by invitation.
What Instagram pays for
Instagram’s official list of monetization tools: badges, bonuses, Creator Marketplace, gifts, subscriptions. There is no ad revenue share in it.
- Gifts: from 500 followers, 18+; Instagram pays $0.01 per star. Instagram and the app store take their share when a viewer buys stars.
- Subscriptions: from 10,000 followers, 18+.
- Badges in live broadcasts: only for creators in eleven countries.
- Bonuses: a test, by invitation only, for a limited time.
- Creator Marketplace: brand deals, not a payment from Instagram.
The per-view Reels bonus that many remember ended in March 2023. The “55% of ad revenue on Instagram Reels” figure appears only on blogs; no Meta page states it.
Country by country
Gifts and subscriptions share one list of 49 countries. Facebook Content Monetization has its own list of 70. They overlap only partly:
| Country | Instagram gifts and subscriptions | Facebook Content Monetization |
|---|---|---|
| India, Indonesia, Ghana, Thailand, Malaysia, Turkey | yes | yes |
| US, UK, Brazil, Mexico, many EU countries | yes | yes |
| Philippines | no | yes |
| Nigeria, Kenya | no | yes |
| Bangladesh, Nepal, Sri Lanka | no | yes |
| Egypt, Morocco, Saudi Arabia, UAE | no | yes |
| Ukraine | no | yes |
| Pakistan, Vietnam | no | no |
For a creator in the Philippines, Nigeria, Bangladesh or Egypt, Instagram’s own programmes give nothing, while Facebook Content Monetization is available. Even where gifts work, they depend on viewers buying stars; Facebook pays for views.
Crossposting to Facebook
Meta’s Content Monetization help lists what cannot earn, including content crossposted by another page you do not own or manage, and then adds:
This does not apply to content you’ve crossposted from Instagram.
Meta’s creator page on crossposting says the same from the other side: by crossposting from Instagram, “you may be able to take advantage of monetization programs available across both platforms.”
One more detail: reels crossposted via “Share to Facebook” are covered by Meta’s content protection, which finds copies of your reels on both platforms.
Where crossposting stops helping
- The Facebook side needs access. Crossposting does not grant monetization; your Facebook page or profile must be in Content Monetization, which is by invitation, and you must live in an eligible country.
- Page-to-page crossposting is not a way to earn. Meta writes that crossposting “should not be used for the express purpose of monetizing the followers of another Page, even if the Pages have the same owner.”
- Originality rules are the same. If the reel is someone else’s, crossposting does not make it yours. See the originality rules.
- Geography decides the rate. The Facebook rate follows the country of the viewers, and in many of the 70 countries it is low. See Facebook RPM by country.
What to do
- Link your Instagram account to a Facebook page or professional profile and turn on crossposting of reels.
- Watch for the invitation in the Facebook Professional dashboard and in Meta Business Suite. How it comes is in how to get monetization.
- Post original reels only. Reels made from other people’s clips are a flag risk on both platforms.
- Check the payout side: the financial accounts must be in an eligible country.
If the invitation does not come, or you live outside the eligible countries, the same reels can go out on a page that already has monetization, under a revenue share.
WHICH CASE IS YOURS
- You live in the Philippines, Nigeria, Bangladesh or Egypt and Instagram pays nothing — gifts and subscriptions are not available there; Facebook Content Monetization is.
- You crosspost reels to Facebook, but no money — your Facebook page or profile is not in Content Monetization yet; it is by invitation.
- You crosspost from one of your pages to another to earn — Meta says crossposting should not be used that way, even between your own pages.
- “Instagram pays 55% on reels” — no Meta page says so; it is a blog figure.
- You live in Pakistan or Vietnam — neither Instagram’s tools nor Facebook Content Monetization cover you; a page with monetization under a revenue share is the alternative.
None of these fit? Send a screenshot — ok@contentmonetizing.com