Inauthentic Engagement: an end date appeared, and so did a review button

Updated 08.09.2026 · Kostas Obuchow

The Inauthentic Engagement notice now carries an end date for the restriction — up to 90 days from the flag. But not every notice carries one. At the same time a review button has appeared for some pages. What changed, who got the button, and why held earnings can be lost permanently.

Short answer

The Inauthentic Engagement notice now carries something it never used to: an end date for the restriction. The wording is plain — “This restriction will end on…”.

It works out almost linearly: up to 90 days from the day the flag landed. In four cases out of five it is exactly ninety; in the fifth, eighty-four. Ninety days is a ceiling, then, not a multiplication table.

And the date is not given to everyone: it appears in only one of the two kinds of notice.

At the same time, some pages now have a request-review button — the one that did not exist at all before. It has not gone to everyone, and a decision does not always follow.

And a third thing, new and unwelcome: the same notice states that held earnings can be lost permanently if you take no action.

The end date: up to 90 days

The pattern very nearly holds across every case we could verify:

Four of the five are exactly ninety days. The fifth, from a screenshot of our own page, is a week shorter: 19 June to 11 September, eighty-four days.

The deviation is small, but it is there, and the term should not be treated as exact arithmetic. Ninety days is the upper bound Facebook rounds to; a given page may get less.

It is the same term Meta states officially in its unoriginal content guidance: in most cases monetization is switched off for 90 days. The cycle evidently covers Inauthentic Engagement too.

The date did not appear for everyone at once. An operator flagged in June describes it: “I looked at my page today and now I have an end date when it will be removed.” Facebook added it retroactively to restrictions already running.

Two different notices

The date is not in every notice, and that is not a glitch. The headings differ, and they tell you which restriction landed.

“Your Page lost access to multiple features” — both monetization and recommendations were taken. The text here is the long one: four consequence bullets, the line about earnings being lost permanently, and the end date.

“Your Page lost access to some monetization tools” — only monetization was taken. The text is shorter: the reason, a single line reading “You can’t earn money through Content monetization”, and advice to follow the rules to avoid further restrictions. There is no end date here. Only the date the restriction landed.

This matches what we see across our own network: pages that lost reach get a term; pages that lost only monetization get nothing but the date of the event.

The conclusion to draw is a careful one. A missing date does not mean the restriction is open-ended. It may simply mean you got the second kind of notice.

What Facebook now says

The notice has become more detailed and is broken into points. What the restriction means, in Meta’s own words:

• “People can still see your Page, but they may need to scroll longer” — the page does not disappear, it is demoted in feed.
• “We will not suggest your Page to new people” — distribution to a new audience is off; followers still see you.
• “You can’t earn money from your content.”
• “Your earnings are on hold and could be lost permanently if you don’t take action.”

And the reason: the technology detected behaviour that might indicate inauthentic engagement. The wording is careful — “might” — and it explains why pages that never bought a single interaction end up flagged.

The notice also states that the payout account is on hold as a consequence: this is not a standalone hold but a derivative of the flag.

“Could be lost permanently”

The most alarming line in the whole notice, and it is new.

The practical consequence: even if you have decided to wait out the date, document the state and file for review if the button is available. Doing nothing now carries a cost.

The review button

The second change, and communities are writing about it with visible surprise: “Finally got the Review button.”

Before this, the flag came with no review at all — only a feedback form with nowhere to attach evidence. Now some pages have a request-review option in the interface.

One operator describes it: the restrictions arrived on 2 August and hit both monetization and recommendations; until now there was no way to request a review from the profile; the button appeared, and the appeal went in.

Who got it and who did not

Here is the detail that explains why you may not have it.

The observation from the community: the button is going to pages caught in the July and August waves. Those hit in May and June were passed over. An operator flagged in June puts it plainly: “Got flagged in June but never got a review button.”

So the rollout runs in waves, and older restrictions are still without it. Worth checking the interface periodically: the date was added retroactively, and the button may be too.

What it actually does

Keep expectations moderate, for three reasons.

Decisions are not fast. A creator who went through paid support reports: the appeal is filed, support says all that remains is to wait for the review to finish, and it cannot be sped up.

Outcomes vary. The community records both: “some were able to get back on track, others were not.”

The status can update while nothing else does. One separate report: “it says your monetization and recommendations are no longer affected after review, but inside it is the same.” This is the same fork as with recommendations returning: a change of status is not the return of distribution.

Should you delete content

Here the advice diverges, and the distinction matters.

For unoriginal content, Meta’s help centre warns explicitly: do not delete existing material in an attempt to speed things up.

For Inauthentic Engagement there is no official instruction, and practice says otherwise. An operator running more than eighty pages describes his experience: he fixed one page by deleting every post and starting again, and it went back to earning. His reasoning: he had seen people come back after a flag, start posting, and catch it again because of the old content; he deleted material going back six years.

We cannot confirm this and do not advise copying it blindly: the same operator did not get the review button on all his pages, and eighty pages under one person is not proof of a mechanism. But the distinction between the two flags is worth holding on to: the warning against deleting belongs to originality, not to authenticity.

Restorations are happening

Lifts do occur, and not only on the recent waves.

A page with 80,000 followers, restricted on 11 December 2025, got monetization back roughly eight and a half months later — the owner noticed new posts were earning again.

There is also an indication that the term is not rigid: support told one creator the system periodically re-evaluates a page’s content and the restriction can be lifted earlier if the rules are being followed.

What to do now

1. Find your date. Open the restriction notice: if there is a line reading “This restriction will end on…”, that is your marker. Measure it from the flag — the gap runs to about ninety days.
2. Check whether the review button is there. It is rolling out in waves and being added retroactively.
3. File if the button exists. The wording about earnings being lost permanently makes inaction risky.
4. Keep publishing. The lift depends on what the system sees that is new.
5. After the lift, judge by reach, not by status.

We update this breakdown as end dates pass and the review-button rollout widens. The nearest significant marker is the second week of September, for the June wave.