How much YouTube pays per 1,000 views in 2026, and what the same video earns on Facebook
Updated 24.09.2026 · Kostas Obuchow
YouTube pays creators 55% of ad revenue on long videos and 45% from the Shorts pool, but publishes no typical rates. Estimates per thousand views for the US and Poland, what changes for Shorts in February 2027, where to see your own RPM, and what the same thousand views pay on Facebook.
Short answer
YouTube does not publish typical rates. It publishes the shares: 55% of net ad revenue to the creator on long videos and 45% of the Shorts pool allocated by share of views.
By public estimates for September 2026, a thousand views of a long video pays around $5.4 with a US audience and around $0.8 with a Polish one. Shorts pay cents per thousand.
Your own figure can differ from these several times over: it depends on the country of your viewers, the topic and the season. The only accurate figure is the one in your YouTube Studio.
How YouTube calculates the payment
YouTube defines RPM as “how much money you’ve earned per 1,000 video views”. It already accounts for YouTube’s share, so it is what you receive, not what advertisers pay.
What goes into it:
long videos: 55% of net revenue from ads on your videos;
Shorts: 45% of the revenue that falls to you from the shared pool, in proportion to your share of views. According to YouTube, the share stays 45% “regardless if music was used or not”;
YouTube Premium: part of subscription revenue, by watch time of your videos.
Ad revenue starts only in the full Partner Program: 1,000 subscribers plus 4,000 watch hours in 12 months or 10 million Shorts views in 90 days. The lower tier from 500 subscribers gives fan funding and Shopping, not ads.
Per thousand views: the estimates
Since YouTube publishes no rates, all figures below are third-party estimates from public aggregated channel statistics, September 2026, rounded:
Audience
Per 1,000 views
Per 1 million views
US, long videos
around $5.4
around $5,400
Poland, long videos
around $0.8
around $800
Median market
around $0.95
around $950
Shorts
$0.01–0.06
$10–60
Treat these as a scale, not a promise. The same source can show different figures a month later, and within one country the gap between topics is also several times.
Shorts, and what changes in 2027
YouTube has published changes from 1 February 2027:
new channels will enter the Partner Program with 8,000 watch hours in 365 days or 20 million Shorts views in 90 days, still with 1,000 subscribers. Channels already in the programme are not affected;
to earn from the Shorts pool in a given month, a channel will need to keep 10 million Shorts views over 90 days;
Shorts ads aimed at five or fewer channels will pay the creator 45% directly.
For a small Shorts channel the second point matters most: below the bar, the pool will not pay.
Where to see your own RPM
In YouTube Studio: Analytics → Revenue. There you see RPM for the whole channel and by content type. Look at three things:
RPM by country: which viewers bring the money;
RPM of long videos and Shorts separately: they differ by orders of magnitude;
the trend over months: rates drop in summer and rise towards December for everyone.
The same thousand views on Facebook
Facebook pays differently: Content Monetization pays for the performance of content and publishes no percentage. So the comparison is by outcome. Our own network, June 2026: 33 pages, 40.9 million views, $0.089 per thousand on average, from $0.018 for Portuguese-language pages to $0.96 for Norwegian ones.
In short:
for long videos, YouTube pays more per view;
for short videos, Facebook reels pay in the same range as Shorts or higher, depending on the country.
Sources: The 55% and 45% shares, the Shorts share regardless of music, the Partner Program thresholds and the changes from 1 February 2027 — YouTube Help. The RPM definition and the absence of published rates — YouTube Help. Estimates per thousand views for the US, Poland, the median market and Shorts — public aggregated channel statistics, September 2026; these are third-party estimates. That Facebook Content Monetization pays for performance — Meta Business Help Centre. Facebook RPM by language — our own network data, June 2026. Checked 18 September 2026.
WHICH CASE IS YOURS
You have 1 million views and $50 — most likely those are Shorts or a cheap-country audience; check RPM by country in YouTube Studio.
A US audience on long videos — the estimate is around $5 per thousand; your topic can move it several times.
A small Shorts channel — from February 2027 the pool pays only from 10 million Shorts views over 90 days.
You compare with someone else’s screenshot — someone else’s RPM says nothing about yours; the country of the viewers decides.
You want a second income from the same videos — on Facebook, short videos pay in the same range as Shorts.