Facebook page audit for media companies: a 30-point checklist

Updated 24.09.2026 · Kostas Obuchow

Thirty checks in six blocks — access, monetization status, originality, behaviour, formats, rights — that decide whether a media company's Facebook pages keep earning. Each item is a yes or no, with the Meta rule behind it. Go through it before a release, a licensing deal or 14 October.

How to use it

Thirty questions, each a yes or a no. Every “no” is a risk to the page’s monetization or reach, and next to each item is the rule it comes from.

Go through it for every page, not for the brand as a whole: Meta restricts pages one by one. It is most useful before a library release, before a licensing deal, and before 14 October 2026, when Meta moves everyone who works on your pages into your business portfolio.

If you want it done for you, the form is at the end.

1. Access and business portfolio

1. Someone in the company has full control of the business portfolio. If Settings shows no People section, nobody does, and you cannot manage access.
2. The people list has been reviewed before 14 October. After that date everyone who works on the pages joins the portfolio with basic access. See the business portfolio breakdown.
3. Each person has only the access their job needs. Full control can remove assets and people, and delete the portfolio.
4. Two-factor authentication is on for everyone with access.
5. Access is not held through personal profiles of people who have left. A blocked profile can take the pages with it.

2. Monetization status and payouts

6. Meta Business Suite → Monetization → Policy issues is checked, and you know what each restriction covers.
7. Support home on each page is checked weekly: the risk of recommendation or monetization penalties shows there before the flag.
8. The payout account and tax details are complete, and the financial entities are in an eligible country.
9. You know which earnings are held, and why. With an unoriginal-content flag, Meta may not pay held earnings if you do nothing within 90 days. See how Facebook detects unoriginal content.
10. Earnings Rate is read by the viewers’ country, not only as one number. The gap between languages in our network was 53 times.

3. Originality

11. Every video was produced by the page, or the page holds the rights to publish it for the first time.
12. Nobody posted the same video on Facebook before you: not the licensor, not another licensee, not a pirate.
13. There are no other apps’ watermarks or interfaces in the frame.
14. There are no compilations of other people’s clips without your own narrative or commentary.
15. For licensed titles, first-publication rights are mapped per market and language. See the licensed library playbook.

4. Behaviour

16. No fake or secondary accounts are used to engage with the pages. Meta treats that as inauthentic behaviour; see Inauthentic Engagement.
17. No engagement bait in captions or videos: “comment”, “share if”, “tag a friend”.
18. No high-volume crossposting between pages. It is banned by the Partner Monetization Policies.
19. Crossposting is used to show affiliation, not to monetize another page’s followers, even between your own pages. See crossposting between pages.
20. No paid sharing arranged between partners.

5. Formats and language

21. No looping videos: a prohibited format.
22. No image slideshows or static videos with sound over a still picture: prohibited formats.
23. Reels are at least 10 seconds long: shorter ones do not qualify.
24. One language per page. Mixing languages mixes geography, and the rate follows the cheapest part. See one page or one per language.
25. Link posts are counted. Pages without Meta One can hit a monthly cap; links in comments may stop being clickable. See the link limit breakdown.

6. Rights

26. The company has Rights Manager access if it owns a library.
27. Reference files are uploaded before release, not after copies appear. They do not need to be published.
28. Licensees’ pages are in Rights Manager permissions, so their posts are not claimed.
29. Matches are reviewed within 7 days, and disputes are answered before they expire.
30. Ownership links are on, so every matching video points to your page. See Rights Manager.