Crossposting between Facebook pages: what Meta allows, and who gets the money

Updated 24.09.2026 · Kostas Obuchow

Crossposting lets several Facebook pages use one video. Meta says it exists to show affiliation, not to earn: it should not be used to monetize another page's followers, even when both pages have the same owner. How to set it up, who sees the insights, who gets the earnings, and how it differs from uploading your own video to each page.

Short answer

Crossposting lets one page publish a video that belongs to another page, without uploading it again. It is a legitimate tool, but Meta is explicit about its purpose:

Crossposting should not be used for the express purpose of monetizing the followers of another Page, even if the Pages have the same owner.

Three things follow:

• the earnings stay with the original: content crossposted by another page you do not own or manage does not earn, and views on someone else’s content you crossposted do not qualify;
• high-volume crossposting is banned by the Partner Monetization Policies;
• uploading your own video to each of your pages is a different thing, and Meta allows it.

What crossposting is for

In Meta’s own description, crossposting exists to show affiliation or ownership between pages and to add value for the audience, not to increase monetization.

Meta names what it does not allow: high-volume or inorganic sharing, and paid sharing arranged between partners.

How to set it up

1. Page settings → Media → Crossposting: add the other page.
2. For videos that are not live, both pages must add each other.
3. Automatic crossposting works only for live video. Other videos need approval each time.
4. Non-live videos are crossposted from Meta Business Suite → Content → Creative assets.

Who gets the insights and the money

• Insights: the original page sees insights for every post that uses the video; a page that crossposts sees only its own post.
• Earnings: Meta’s Content Monetization help lists “content crossposted by another Facebook Page you don’t own or manage” as not eligible. Views on another person’s or page’s content that you crossposted do not qualify. Your own earnings insights, on the other hand, include crossposts and shares of your reels by others.

Our reading of these rules: the money follows the original uploader. Meta does not state it in one sentence, but every rule points the same way.

The one exemption Meta names is Instagram: content you crosspost from your own Instagram to Facebook can earn. More in Instagram monetization.

What Meta does not allow

• using crossposting to monetize another page’s followers, even between pages of the same owner;
• high-volume crossposting, named directly in the Partner Monetization Policies;
• inorganic or paid sharing between partners.

For a network of pages this is the rule that matters most. Crossposting between your pages to show they belong together is fine; building earnings on it is exactly what Meta says it is not for.

Crossposting, native upload and sharing

Meta’s July 2025 advice says: “You can share the same content across any of your Pages or profiles.” That is about your own content, uploaded to your pages. Crossposting is a separate mechanism with its own rule about monetization. How sharing affects reach is in the repost breakdown.