CONTENT MONETIZING

a daily briefing on Facebook monetization

Kostas Obuchow

Kostas Obuchow

I run a network of about 250 Facebook pages in 25 languages with an audience of over 25 million people, and advise media companies and agencies on Facebook monetization.

My name is Kostas Obuchow. I have worked in Facebook monetization since 2016.

WHAT I WORK WITH

A network every conclusion is checked against

≈250 pages · 25 languages · an audience of over 25 million people · on Facebook since 2016

What I do

I run a network of Facebook pages in 25 languages — from English, Polish and Spanish to Lithuanian, Hebrew, Finnish and Croatian. Video, photos and text, monetized through the Content Monetization programme.

I advise media companies, broadcasters and agencies that run monetized pages themselves: restrictions and flags, payout holds, originality rules, rates by geography. Monthly advisory or a one-off audit — details for companies.

Why I have something to say

Every change to Meta’s rules hits my own pages first. So the analyses on this site are not retellings of someone else’s news: every conclusion is checked against a network I operate and backed by a number.

WHAT I KNOW FROM THE INSIDE

The restriction system — from practice, not from the help centre

58 pages in the network with monetization pulled and 57 with recommendations pulled · 90% of all restrictions are Inauthentic Engagement. Every one of these cases is worked through on my own pages before it reaches an article. In September 2026 two pages got monetization back after losing it for unoriginal content, and recommendations began returning across the network.

How to reach me